Content Personalization for company marketing.

Content Personalization for company marketing.

All of the website visitors are not there for the same reason. Some might be returning visitors ready to buy a product, while others might be first-time visitors still researching their best options. The reality is too many websites and post-click landing pages...
Engagement based email marketing

Engagement based email marketing

Email blasts are when a company sends out a mass email to every subscriber on their list. Sending personalised messages to each subscriber can be challenging. There are certain steps which are effective in engaging readers in email subscribing. Create dynamic and...
Top brands that are acing the game at digital marketing

Top brands that are acing the game at digital marketing

In an ever changing landscape of digital marketing, it can be hard to truly examine what works and more importantly what does not.  A great place to start a brand’s campaign is by looking at the brands at the forefront of the digital marketing world and analyse what...
Is video marketing a good digital marketing strategy?

Is video marketing a good digital marketing strategy?

It is not hard to understand why video is so popular these days as it is an easy to digest format that gives our eyes a rest from the overabundance of textual information online. This in one major reason why the audiences reportedly watch 1 billion hours of YouTube...
Digital strategy as part of your marketing strategy

Digital strategy as part of your marketing strategy

What is digital? Nowadays, most businesses use a digital strategy. Why? Because it works! Not only does it save you time, energy and money but it is more effective by measuring the results you need. It takes so much time to do develop your business offline but if you...