TREACY’S CARPETS AND FURNITURE
Treacy’s Carpets and Furniture is a leading retailer of carpets, Iiving room furniture, flooring and fabrics. The brand has a wide selection of furniture that suits all tastes from traditional to contemporary furniture.
• Create a brand visual identity and branding & marketing strategy
• Develop an easy to navigate Ul and UX online e-commerce website
• Improve the performance on SEO, Google Adwords and Social Media Markcting for the brand to reach the target audience
• Improve overall architecture and navigation to enable easier browsing and a better user experience
The content strategy is significantly stronger, with improved lateral navigation opportunities between products, blog posts and financial information. Through an on-going marketing partnership, we continue to help Treacy's Carpets and Furniture drive website traffic through monthly reporting and consultation
The website was created on the bases of driving content strategy and creating an engaging product catalogue site and deepening their existing content for both search and user experience. We wanted to provide more opportunities for visitors to get to know Treacy's Carpets and Furniture, with more content around design, lifestyle and home improvements. The website and marketing revolved around creating unique experiences for the audience in whole of Ireland.
Along the way there were various challenges we faced such as meeting deadlines to create a modern look that would be familiar with the image of the business. Additionally developing a functional website with various forms of products was not an easy task. However, with a skilled team of designers and developers we were able to create a visual logo based on a brand that brings everyone together.
Even the digital strategy and marketing is in support of the brand's message and identity. From laying out monthly content plans to creating engaging and interactive campaigns, Treacy's Carpets and Furniture has left a mark on their target audience through their unique and original products. The brand has stayed with us for over 10 years and has received our on-going support for website updating maintenance, marketing campaigns and consultation.
OLD BANK DUNGARVAN
The Old Bank Dungarvan, a modern Italian restaurant with traditional values is nestled in Waterford, Ireland, providing its guests authentic cuisines prepared with the freshest ingredients. The great ambience of The Old Bank Dungarvan has elegant lighting that matches the ethos of the Italian cuisine that they offers quality food accompanied with excellent hospitality and vibrant ambiance wich they can enjoy while sipping on delectable cocktails.
• Create a high-end website to reflect the brand and company culture
• Develop a brand and marketing strategy to build their profile
• Design Social Media, SEO, and Google Adwords strategy to reach their target audience in the best method
We bought this vibrant aesthetic through into the website design by really capturing the essence of the brand and atmosphere of the venue online. The website need to reflect the brand and its values and enhance the over user experience all whilst being online. Helping the users quickly find what they needed was a top priority and to achieve this goal we structured the website around creating a clear path to the menus, reservation, and location.
Creating a website is no easy task and we faced many challenges during the process. To develop an existing visual design message which relates to the existing brand was a bit of a challenge. However with the involvement of the owner, regular meetings and nderstanding what the client needs, we were able to deliver a high-end website within 16 weeks.
Cultivate, a sub company of osigroup.com are a government department sponsoring the food sustainability process from farm to table.Focused and serving European countries, Poland, Czech Republic and future extension to European countries. The company has branches in America and Ireland and the Operations Director and EU Head of Sustainability is Irish.
•Create a Brand Name that would stand out within the industry
•Develop a Brand identity system which would be representing the brand and the company in the market place
•Designed a Brand style guide to help create a universal guidelines to follow
•Created a Brand Guidelines for the company
•Design Social Media, web, and digital design strategy to reach their target audience in the best method
OSI group approached us to create a new platform with a brand concept that showcased their services and capabilities of providing food solutions. We were challenged to create a brand identity that totally transcended the category of food providers. We needed to show how established and unique the company was by differentiating them from all their competitors.
A few weeks' deadline to develop naming and brand identity system for European food sustainability program similar to McDonalds, through online meeting was a challenge. The name is a visual representation of the company, with the brand identity reflecting in the name. This creates an almost uneasy visual experience, but one which still has clarity, professionalism and a premium qualities, something as a company OSI Group are always striving for.