KEVIN EGAN CARS
Kevin Egan Cars is a Premier Used Car dealer and since 2018 they have been appointed the main Peugeot Dealership for Sligo, Leitrim & Roscommon. At Kevin Egan Cars, Sligo they specialise in providing assured, top quality pre-owned vehicles. Their aim is to bring guaranteed quality used cars to the Irish Market with un-rivalled standards in car preparation, presentation, and most importantly price.
•Re – Branding alignment Strategy and guidelines for the market
•Create a new brand visual identity system to represent and reflect the brand
•Forecourt car dealership layout, external and internal window sign display, shop layout point of sale, signage and brochures.
•Developed a Logo identity and brochure brand style guide
•Designed Vehicle graphics for the brand
•Improve overall Website design and development, navigation and enable easier browsing and a more frictionless experience
•Dramatically improve the performance of SEO, Google AdWords and Social Media
We were approached to design, and develop a new brand and website for them with keeping in mind the industries standards. This project was not only about lead generation but also about creating something unique to stand out in the industry. Kevin Egan Cars wanted to bring a fresh approach to car services with their casual style prevalent throughout the new website and social media.
With hundreds of cars to select from, the user journeys needed to be as simple and intuitive as possible, with key elements such as virtual display of the car, the financing, and features factored into the UX and UI design. With over 70% of their customers viewing the cars via online devices, we as standard designed online upwards toguarantee the design was optimised for all screen sizes.
The platform gives customers complete control of their shop front, being able to add product ranges, categories and other items amongst other features. For the customer, the website draws influence from the user journey patterns adopted by well-known online platforms, with multiple filtering layer options and intuitive navigation between both brands and categories of product.
The new brand assets were applied to all the client's communication platforms, ranging from doc templates to digital platforms. We supported their marketing team by.
Maydenhayes is a luxury development comprising stylish 3, 4 and 5-bedroom family homes, offering a terrific value for money and appealing to awide range of purchasers looking for their forever home.
•Improve the marketing campaigns to showcase their houses and facilities
Develop SEO performance to drive organic traffic for property opportunities
•Grow PPC and social media performance for brand to support future growth and leverage organic search
• Provide website support and maintenance while creating easy navigation to enable easier browsing and a more frictionless experience
We were tasked with not only updating their online presence, but also creating something beautiful and exclusive that would complement their stunning property design. They wanted the new platform to be forward-thinking integrating the most cutting-edge web technology and design trends to keep them ahead of the competition.
There were quite varied amounts of content for each element, therefore we approached this with a modular content management solution, where components can be toggled on or off making sure the layouts look great regardless of the content size. Engaging photos and spacious design guide visitors through their houses and services.
For the marketing element of the project, we created monthly campaigns around the houses and the various services that are derived from the development. The marketing was done both online and offline targeting the right audience and market place, selling almost all the houses.
DUBLIN WINE TO YOUR DOOR
Dublin Wine to Your Door was set up by publican and sommelier Dave Fitzpatrick during Covid 19 in the spring of 2020. Dave shortly hand-picked some of the best wine merchants to help build up his portfolio to offer a professional wine delivery service to most of Dublin with some great wine deals.
•Provide a Brand development consultancy to help the brand reach the target audience and increase the sales
•Design and developed an ecommerce website platform as an easy way for users to find wines and read the blog reviews
•Improve the marketing strategy which includes the brand audit, research, 3-month plan, SEO, social media, Google Adwords, and on-site visits for guiding image creation
•Deliver a monthly digital report from our software to comprehend the KPIs and performance of the brand
Dublin Wine To Your Door decided to transform their tangible product into an online experience that reflected their new brand direction and corporate culture. They decided to express the company's commitment to providing beautifully crafted wines online. Dublin Wine To Your Door wanted a custom website that not only embodied the company's values, but also offered tools to help their audience make incredible wines.
We developed their brand and marketing strategies for their products and services to reach the right audience. We conducted an audit of the 3 competitors and how their brand is performing in the market. We laid out a 3-month work plan on how they should approach their audience in a set budget and strategy.
Additionally we had on site visiting to guide them on image creation and article planning with the right keywords and blogs for SEO. We set up their Google and social media platforms, integrated the payment method for advertisements and provide a monthly social calendar with engaging content and imagery. We set up the digital reporting system where they can track the brand's performance, measurements and KPIs.