Social media has become a major part of online marketing. As a business, it’s important that your company is accessible to every social media platform like Facebook, Twitter, LinkedIn and more. With proper use of social media, you can attract, engage and convert leads into loyal, paying customers.
Brand You Web & Digital Agency is a pro with everything social media, from strategic planning to day-to-day management, branding, handling contests, post-boosting, sponsorships, and more. Let our team of social media experts help you with:
Social Media Strategy
Brand You can research, plan and implement your social media marketing campaign for maximum results. Depending on what the objectives are, our team will work closely with you until your company has built brand awareness and reached tangible results on every social media platform applicable.
Creation and Scheduling of Social Campaigns
Popular brands on Instagram and Twitter have reached impressive levels of engagement not just because of effective branding, but also due to quality posts and scheduling backed by proper analytical data.
Brand You can help with scheduling social campaigns, so it could coincide with TV and media campaigns properly.
Creation of Style and Tone of Voice Guidelines / Personas.
The trickiest part of managing multiple social media accounts is maintaining a voice, writing style or “persona” across the board. As a company that has spent thousands in branding, it’s a must that you create a guideline for social media managers to follow.
Before the Brand You team can deliver an on-point brand for you, all elements must combine into a cohesive whole. Even the tone of the wording carries an emotional intent and undertone the reader can sense, so its needs to be right. This also goes with the colours and style, which should be done in such a way that would welcome potential customers instead of them clicking away to another site or company.
Creation of Guidelines on Content and Posts
Like in traditional media, online content carries certain moral and legal criteria needed observed to avoid penalties. Facebook, Instagram, and even platforms like Google have their own guidelines that all users – whether you’re CEO of an enterprise or just an individual entrepreneur – must follow.
To keep your social media accounts from getting banned, Brand You can guide you with content creation, crafting guidelines for social media managers, or ensuring that all posts are fully compliant and up to date with current policy.
Profile Set Up and Branding
Need help setting up your profiles on LinkedIn, Facebook, YouTube, Twitter, Google+ and other social media platforms? Brand You offer a wide range of services to help you set-up account profiles, such as logo design, profile pictures, initial posts, “info” section, and advanced settings that would be in line with your company’s privacy issues, and ensure a coherent branding throughout all channels moving forward.
With Brand You’s efficient content management service, managing your company’s content would be as easy as copy-pasting a document. With an online system that uses Dropbox as our means of sending new content and images, meetings no longer have to be face-to-face. You can approve, tweak or send back content (if necessary) all within the comforts of your own office.
Updates, Posts and Content Creation
The whole internet is driven by content and people consume vast amounts of it every minute. For companies new to social media, Brand You can make all the tasks manageable, so that no updates and posts have to be complicated. We’re here to ensure fresh, vibrant and engaging content is delivered and posted on schedule.
In a time where people’s attention moves to the next big thing quickly, customer engagement must be any company’s priority in social media. The Brand You team knows that this takes comprehensive research to determine what your readers want, fresh creative content, and a sustained focus in delivering eye-catchy, intriguing or entertaining content for your audience.
Content Sponsoring and Post Boosting
Facebook, Instagram and other social media platforms make it easy for companies to promote products and services by “boosting” or “sponsoring” content. These types of promotion involve fees and a set of posting guidelines, which Brand You have mastered by heart.
Training and Consultancy
In addition to implementing the work for you, Brand You has specific coaching programmes to empower you to grow your company. Our coaching programme is tried-and-tested and bespoke to your specific requirements.
Social Reporting and ROI Monitoring
At Brand You, analytics is a crucial part in every marketing effort. Even if your efforts are currently focused on social media, tracking activities gauge ROI and the success of a campaign.
Social reporting pinpoints what your audience is saying about your company – good or bad. Like market research, but free and instant, social reporting helps companies improve customer service, handle product complaints, or provide value to your customers instantly.