At Brand You Web & Digital Agency, we offer a complete package of effective marketing solutions that we adapt to customize for your company’s needs. Our full-service digital marketing agency use a perfect blend of conventional marketing methods that have worked for decades and new marketing techniques that would definitely help your company get in with the times.
Search Engine Optimization
Any company with a website should aim for one major thing: For qualified leads and potential customers to find you online. People find businesses online through search engines. If you own a car dealer in Dublin and work continuously on your site’s SEO, anyone who searches for “car dealer in Dublin” via Google will ultimately land on your website.
Search engine optimisation (SEO) is the branch of internet marketing that deals with improving the quality of site visitors by ensuring your website is found organically on the first page off Google.
While this may sound easy, note that Google changes its rules on a regular basis. To ensure you comply with up-to-date Google guidelines when performing SEO, seek the professional help of Brand You instead.
Marketing & Media
Brand You is well-equipped to execute promotions on both digital and analogue media. Whether your company’s goal is to attract more paying customers or sell more products, the key to effective marketing is proper planning, coordination and implementation.
Pay-per-click is an effective online marketing technique for gaining new customers, but it’s not suitable for every business. If you’re interested in PPC and want to know if this type of advertising would benefit your company, Brand You can assess your site’s needs, provide a realistic recommendation, or suggest another type of campaign more suitable for your business.
Audiences don’t stay the same so why should your brand? If it doesn’t change and evolve over time, it will look and feel old quite quickly. With Brand You in charge of your current and future marketing strategy, we take multiple factors into account and monitor trends in web design, site development and smart phones, and strategize a strong marketing campaign to fit your company’s current needs.
Core Message Development
As your company’s products and services evolve overtime, it can mean the brand collaterals are no longer reflecting the core value. In some cases, the company’s ethos may have evolved and shifted over time. When this happens, brand collaterals need to keep pace with the growth and adjusted accordingly to keep the brand’s message and company values intact.
Brand You can evaluate your company’s methods of sending, receiving and sharing information with your target audience. Are the communication channels effective? What written materials, illustrations and actual content work better?
This audit also involves communication within the organization, whenever new accretions for staff and company are made, new recognition or industry awards are received, or current technical accreditations are added upon.
Your competitions have undergone, are currently undergoing, or are planning to undergo one or more marketing techniques that Brand You also offers. With this in mind, it’s best to think ahead and perform competitor positioning analysis to be able to spy on your competition and see what kinds of promotion they’re doing, their strengths or weaknesses, online presence, and other factors.
Brand Identity/Positioning Audit
The Brand You team can jump right in and audit your existing brand. Before we commence, we have to determine where you brand stands, so we can iron out any anomalies or inaccuracies. Once changes are made, we can confidently commence your new strategy.
Positioning audit takes into account whether the identity is consistent with your brand values and direction. It’s crucial to monitor this over time to maintain relevance and on-point brand governance.