Video marketing is a growing part of our company. It is something I feel every company should be looking towards or be doing presently. Video marketing is a very smart and simple way to market your product or service. There is so much content you can use such as ; latest news, special offers, testimonials, or interviews with clients. The more video marketing you do, the more you will know and understand the tremendous impact it will have on your business. It will get the creative juices within you flowing no doubt and you may even find yourself devising innovative video marketing strategies…outside of work !. It is very useful to begin with a 12 month video marketing strategy, focusing on specific topics that are of relevance to your customer base and potential target markets.