The first stage in planning your SEO development is understanding the starting process. Here are steps to an optimization strategy:
SEO process: Initial Analysis
This involves website review, competitive analysis and report submission based on the assessment. Our goal is to understand your goals and objectives. We analyse your site, link structure, code, navigation and website content. This phase also includes analysis of your top five competitors on the major search engines and drawing a comparative report.
We will conduct extensive research and actual search data to find keywords worth your investment. We also use internal tools to identify the most targeted and highly searched keywords and key phrases to promote your website on the major search engines. Only those keywords that best suit your business and yield maximum returns will be selected. The keyword research report is sent for your review and approval before processing with complete website optimization.
Optimizing Web Pages
The focus is on content optimization through keyword incorporation, Anchor text and interlinking. In order to make your site search engine friendly, we optimize most of your pages for selected keywords and key phrases. We optimize your site by incorporating keyword rich content and carrying content modifications on each page of the site. Pages are specifically optimized according to the different theme of each page/section on your site.
Impact of the SEO on the Website
As we know that the maximum traffic/visitors come to our website from the search engines (Google, Bing, Yahoo) so the SEO works to get maximum efforts through SEO techniques for higher ranking of keywords as well as getting relevant traffic/visitors towards the website.
Relevant Traffic: The traffic/Visitors who actually need the information about such products or services and if they find relevant information then they will re-visit the website or can contact the site regarding their queries.