As well as external linking, the internal one is essential for search engine optimization purposes.

 

It is important create shortcuts within your copy that lead to different sections of the website. It gives user possibility to easily navigate between subjects that he or she is interested in. The good practice is to focus your links on the keywords or the key phrases to enable search engine to recognize pages from few locations on your website. BrandYou.ie often uses this practice to enhance website’s functionality and give it a search engine optimization boost.

 

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