In today’s environment it is important that we all understand how website optimization works. You need a qualified professional to help with this process and choosing the right company can be a difficult decision. When choosing the right company for your business, there are a few things you can do to help this process. Firstly, ask to see real life examples of projects the company has completed or are currently doing Secondly, you need to understand how SEO works and the difference between the following:
SEO = search engine optimization
This is based on the content of your website – onsite SEO and offsite SEO such as:
- Meta Tags
- H1, H2 tags
- Internal linking
- Keyword density
- Link exchanging
- Blog Marketing
- Social Media marketing
This is based on algorithms – the technology that a search engine uses to deliver results to a query. Search engines utilize several algorithms in tandem to deliver a page of search results or keyword-targeted search ads.
SMO = social media optimization: using your social media to optimize your brand, marketing PR and advertisement.
SEM = search engine marketing. This is online marketing through blogging, newsletter online advertising and various other techniques based on your industry.
CPP = Cost per click; this is based on a budget and selecting keywords in which you pay per click on those selected keywords. This is a great way to research keywords, to develop brand awareness, more market share, drive more traffic to your website and most importantly to encourage new customers which = new sales. This will all give your website better optimization.
All of the above require a strategy that is tailored around your business needs and industry. For your business it is important that you do all of the above to create online awareness. Getting to page one in google for your keywords creates more awareness through social media and gets more market share through SEM.
A few more tips to optimize your online presence:
- Update your website’s content regularly.
- Upload photos
- Start using a blog or use your blog more effectively
- Use a newsletter
- All of the above will ensure website optimization
Develop a strategy
Use your Facebook regularly by promoting special offers, company activities. Try to make this as personal as possible.
You can make your post funny and also relevant to your business or you can use some of the current market trends to help boost the number of people who interact with you. Using the opponent’s weakness to your strength … this is called judo marketing and this can be a very effective tool and will give you the results you require if it is done correctly.