When asked what they would like to see improved in their business, many business owners will invariably reply ‘increase business sales’. So, if this is something we all want for our business then why then is it many companies don’t have it. Why don’t they have enough sales or feel unable to choose the type of customer they want. Maybe it is because we don’t take enough time to develop, and work on the business instead of working for the business. If we look to the people who are successful and take some good examples then we can follow their example and thereby increase business sales. But if we take the time to really think about it, I think in most cases it is about valuing yourself and what you do. If you truly value what you do, then you would make the time to analyse and have development meetings. For most of us it is difficult to see how we can improve and it helps to have someone looking in from the outside … like a coach. To improve, it takes time. The first step to valuing yourself and your business is to take the time to develop your business by sitting down and looking at what areas can be improved. First, make a list of all the things you would like to have or see and then do a plan on how you think you can improve. By doing this, you have already begun the process of improvement. To really get what you need to increase business sales, you need to show the value of your service your offer though the services or products you sell. If you can communicate this throughout your company, staff and across your sales, marketing, PR, and advertising then it is easy for your customers and potential customers to see why people use your product or service. Remove money out the equation and really show the value you offer and watch how things will change for you.