WHAT WE DO
Marketing & Media
Brand You is well equipped to execute promotions on both digital and analogue media. Whether your company’s goal is to attract more paying customers or sell more products, the key to effective marketing is proper planning, coordination and implementation.
Search Engine Optimization
Search engine optimization (SEO) is the branch of the internet marketing that deals with improving the quality of site visitors by ensuring your website is found organically on the first page of Google. While this may sound easy, note that Google changes its rules on a regular basis. To ensure you comply with up-to-date Google guidelines when performing SEO.
Pay-per-click is an effective online marketing technique for gaining new customers, but it’s not suitable for every business. If you’re interested in PPC and want to know if this type of advertising would benefit your company, Brand You can assess your site’s needs, provide a realistic recommendation or suggest another type of campaign more suitable for your business.
Audiences don’t stand still in business so why should your brand? If it doesn’t change and evolve over time it will look and feel outdated. With Brand You in charge of your current and future marketing strategy we take multiple factors into account and monitor trends in web design, site development and smart phones and strategize a strong marketing campaign to fit your company’s current needs.
It’s important to make sure the brand image is kept in the public eye and continues to convey the overall values of the company. Brand You knows the pitfalls of managing brands across multiple channels, so we’re here to make sure your brand is not taken out of context and remains strong.
Core Message Development
As your company’s products and services evolve overtime, it can mean that the brand is no longer reflecting the core value. In some cases, the company’s ethos may have evolved and shifted over time. When this happens, brand messages need to keep pace with the growth of the business and adjusted accordingly to keep the message and company values intact.
Brand You can evaluate your company’s methods of sending, receiving and sharing information with your target audience. Are the communication channels effective? What written materials, illustrations and actual content work better? This audit also involves communication within the organization whenever new developments occur, recognitions or industry awards are received or current technical accreditations.
Brand You keeps abreast of the competition and adjusts its market position accordingly. With this in mind, it’s best to think ahead and perform competitor positioning analysis to be able to research on your competition and see what kind of strategy they are practicing along with their strengths or weaknesses.
Brand Identity/Positioning Audit
The Brand You team have a specialised to take care of your auditing needs. Before we begin we have to determine where you brand stands in the market place so we can iron out any anomalies or inaccuracies. Once changes are made we can confidently review and initiate your new strategy.
BRANDS WE HELPED