Many people believe in a magic formula or they think that an advertisement program will give them an answer to more sales more brand awareness. In fact there is no magic formula…
It takes dedication and some people think a lot of hard work! Yes it takes work to build a business but it can always be developed through a smarter work ethic and approach.
Even the word “hard” has a negative effect …. One replacement for this word is “choose” …. So the sentence is: I chose to work in a smarter way, because everything is done by choice.
So “value” …. What is value in your business? Well it’s about valuing you and your company. The more you value your company and yourself the more your customers will value what you do. Development sessions, stopping what you’re doing and taking time to analyse and develop a strategy for yourself and your business is valuing.
Looking at your services and taking the time to understand why customers buy from you is important, right?
This will improve your customer service, your company and customer satisfaction.
Identifying your areas of value and the putting your message of value into your:
- Offline strategy in sales
- Online strategy – you can convey your message in your website, blog social media
A simple example is to get testimonials from your customers. Taking the time to ask the right questions and also listen to your customers. This can be presented across all your business activities and presentations.
There are many ways to achieve this and it is all about valuing what you do… You need develop a personalised strategy for yourself and your company and not forgetting to make it real.
Put personality into all of what your activities. Why? Because it’s all about people and the more you make your campaigns real and truly personalised the more your business will grow.